SAD BALMAIN

Few artists can remain faceless in the music industry.  Yet in a world that necessitates a steady flow of personal content to maintain relevance and pique interest, that's exactly how producer Sad Balmain has operated for the last six years.  Boasting songs with Yung Bans, Izaya Tiji, Kyslingo, SSGKobe and more, Balmain is known for existing on the cutting edge of Soundcloud where only the most innovative rappers reside.  Together we spoke about going viral on TikTok, how art comes from pain, and his choice to remain anonymous until this year.